What the buyer pays, what you get
On Vinted, the price you list is the price you receive. Vinted's Help Centre says there are no fees to list or to sell: the Buyer Protection fee and postage are added on top of your price, and the buyer pays them.
That changes two things when you price. First, you don't need to add anything to "cover Vinted fees": an item listed at £15 earns you £15. Second, the buyer compares a total that is higher than your price. On a small item those extras weigh heavily, and a £4 T-shirt can feel expensive once postage is added. It's one reason small items sell better in bundles.
The 5-step method to find your price
- Search Vinted for your item with the exact brand and type ("Carhartt Detroit jacket", not "jacket"), then filter by size and condition.
- Note the price of around ten genuinely comparable listings. Drop the two most expensive and the two cheapest: they are often mistakes, damaged items or sellers who aren't in a hurry.
- Take the middle of what's left. That's your starting price if your item is average.
- Adjust: a bit more for new with tags, a sought-after size or very good photos; a bit less for a visible flaw, the end of the season, or an item with dozens of identical listings live.
- Compare that price with your floor price (see below). If it's lower, the item doesn't pay at that price: wait for the right season, sell it in a bundle, or count it as a buying lesson.
An asking price is not a sold price. A listing that has sat at the same price for months mostly tells you that price doesn't work. If you also sell on eBay or Depop, treat their prices as a guide, not the truth: each audience pays differently.
Your floor price: the line you don't go below
Before you list, work out the price below which you lose money or your time. It doesn't depend on the market, only on you:
- what you paid (for a piece from a job lot, its share of the lot price);
- your costs per item: packaging, the trip to the drop-off point, a Bump if you buy one;
- the minimum profit you want to keep for the sale to be worth it.
Made-up example: a jacket bought for £6 at a car boot sale, £0.40 of packaging, and you want to keep at least £8. Your floor is £14.40. If you accept offers up to 20% below your price, list it at £14.40 ÷ 0.8 = £18 or more. If comparable listings sit around £30, you have room to negotiate. If they sit around £12, the problem isn't your price, it's what you paid.
Never set your price from what you paid ("I paid £25, so I'll list it at £30"). The buyer doesn't know what you paid: only what comparable items are worth today counts.
Leave room for offers
On Vinted, haggling is part of the sale. A buyer can make you an offer, and so can you: when someone favourites your item or asks about it, you can send them an offer from the conversation with Make an offer. The rules, according to the Help Centre:
- the new price can be up to 40% less than the original price;
- only that buyer sees it: everyone else still sees your listed price;
- sellers can send as many offers as they like, buyers up to 25 a day.
In practice, list a little above the price you're aiming for, without going past the top of comparable listings. High enough to say yes to a fair offer, not so high that you put off people who buy without haggling. When an offer comes in below your floor, decline it or counter at your floor: it's your number, and you know it.
Reducing your price: when and by how much
An item with no favourites and no messages after two or three weeks is often too expensive, or poorly presented. Before you cut the price, check the photos, the title and the size. Then reduce in steps of 10 to 15% rather than all at once, so you keep room for a last offer. These timings and steps are resellers' rules of thumb, not Vinted rules.
Each reduction is also a nudge: Vinted says your followers are notified when you list a new item or lower a price. If your item has favourites but isn't selling, send those people an offer instead: the lower price applies to them only, and your listed price stays the same for everyone else.
Bundle discounts
To shift small items, offer a discount when a buyer takes several. On the app, go to your profile and choose Bundle discounts: you set the discount for 2 items, 3 items and so on. Vinted notes that all sellers can sell bundles, but only standard sellers can offer bundle discounts.
Check your floor before you switch on a big discount: it applies to every item in the bundle. A 20% discount on three items listed at £8 each leaves you £19.20 instead of £24.
Finding your price with ResellStats
ResellStats, an iPhone app for tracking reselling, helps at both ends of the problem: what the item is worth, and what it will leave you.
- When you add an item, the app shows the range this kind of item sells for ("Sells for £14 to £20"), based on real sales by ResellStats users over the last 12 months, in your currency and on your platform when there is enough data.
- On the sheet of an item that's listed, the Market price block puts what you paid against that range and shows your margin at the median price, fees included ("≈ £9 margin at the median price, fees included").
- When you tap Mark as Sold, the app suggests a sale price from your own sales of similar items, or from other users' sales.
What the app doesn't do: it only shows a range when enough sales agree (at least 10 sales from 3 sellers, or 5 sales from 2 sellers for a known model). Otherwise nothing is shown, and the 5-step method is still the way to go. It doesn't connect to your Vinted account either: you add your items and sales yourself, from a photo to save time.